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Grip | Sign O' The Times

[ Project Type ]

Concept | Product Design

[ Year ]

2012

[ Concept for ]

Michael Young Ltd

GRIP is a sport smartwatch concept developed for Michael Young Ltd.

A tool-first device that prioritises function over gesture. Anodised aluminium case, matte black. Circular digital display, low-profile. The strap is the statement: dual-layer silicone with diagonal relief texture drawn directly from road cycling tyre tread. Available in multiple colour combinations: the black base stays, the accent changes.

GPS, heart rate, altimeter, barometer, lap timer, weather, notifications.

Concept design by NVDRS for Michael Young Ltd.

GRIP sport smartwatch concept, front view on white background

GRIP sport smartwatch concept, three-quarter and side view on neutral

GRIP sport smartwatch concept, front view on black background

GRIP sport smartwatch concept, three-quarter view from below on black background

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